Magnum really got the party started in Cannes last week when they dared to go double and released the beast in aid of their new global campaign.
The Pop Up in Cannes was launched to promote their new ice-cream Magnum Double. The brand partnered with Kendall Jenner who was their official ambassador this year.
During the day, Kendall spoke at a press conference where she was able to give fans an insight into her release the beast attitude. But what about the ice-cream we hear you ask? She did take to the dipping bar to customise her very own Magnum. Luckily she missed spilling any chocolate on that white jumpsuit!
A party was held on Thursday May 12th across from the private beach on La Croisette where the celebration really got into full swing! Fashion bloggers and journalists flocked to greet Kendall Jenner, who arrived with Mum Kris in a long Versace gown which showed her ‘wild side’ and emulated Magnum’s campaign.
The promotional shots of Kendall were taken by famous photographers, Mert Alas and Marcus Piggott. A number of photos show the young model on a surf board, in a red gown and in a leopard print dress holding a Magnum ice-cream. Some of these have been shared across several of Magnum’s social media platforms, such as Twitter and Instagram. The brand have used these promoted moments to give the customer a real insight into the event and to make them feel like they are there with them!
ebdi continue to work with Magnum Ice-cream to help them unveil their stores in aid of the Magnum Double. We were fortunate to be involved with Cannes and look forward to the new locations opening soon!
Any excuse for some more ice-cream right?