We are really excited to announce yet another collaboration with Magnum Ice Cream!
ebdi launched a pop up store in Paris on April 15th in line with Magnum’s global campaign encouraging ice-cream lovers daring to go ‘double and release the beast’.
ebdi have previously collaborated with Magnum in 2015, to open Pleasure stores in Amsterdam, Florence and London which were all a great success.
Magnum are launching stores again in several International locations. So far already, ebdi have helped bring their concept to life in The Big Apple and of course in the city of love – Paris!
The store is located on the corner of Rue des Rosiers & Rue Pavee and has attracted some great press with celebrities and customers wanting to create their own Magnum Ice Cream!
This is the first ever pleasure store in Paris and the French team we worked with on the project were really pleased with how the store looked!
“Thanks a lot for your support, passion and engagement to this beautiful project, and for it bringing to life!” (The French Team)
ebdi are also involved in the Magnum Pop Up at Cannes Film Festival which is open now and located on a private beach. Look out for Kendall Jenner who is the ambassador for Magnum in Cannes this year!
Magnum will also be launching stores in Lisbon, London and Berlin.
We all scream for ice-cream!