Summer is officially on its way now that Magnum have released their new global campaign and advert for their ice cream!
We really enjoy working with Magnum and are continuing to develop our relationship with the brand.
Having opened the pop up in London’s Covent Garden, a full store in Amsterdam and in Florence, we saw first-hand the press that was created around ‘designing your own magnum ice-cream’. At the launch back in 2015 in London, numerous celebrities turned up to enjoy the sweet treats! Even Lindsay Lohan dropped by to celebrate her Birthday. (Read our blog post on this in full here http://www.ebdi.uk.com/blog/magnum-opens-its-doors-in-london/)
The ‘Release the Beast’ campaign and ‘Dare to go Double’ is an integrated campaign that focuses on both indulgence and personal pleasure (Lola MillenLowe.com)
The advert is a great piece of marketing with an aim to inspire consumers to dare to go double and embrace pleasure with new delicious flavours.
Along with Magnum, we have recently supplied and installed equipment to bring the Ice-cream brand to life by opening a store in Paris, the city of love! A press launch will happen later on tonight so do look out for the photos.
In addition, Magnum are stopping traffic in New York. Our team are getting ready for the store launch next week and we are very excited to be collaborating with the brand to open in the Big Apple!
Watch this space on the progress of our stores… Oh and why don’t you dare to go double and release the beast!
Photography courtesy of Jon Compson